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Company
Unacademy
Year
2022
my role
Art Direction
Interaction Design
Motion Design
Prototyping
team
Anukriti Vijayavargia
Prithvi
Rishi
Kailash B
PROJECT OVERVIEW
Year-in-Review Digital Experience
Unacademy, one of India’s largest online learning platforms, annually launches its Unacademy Recap—a personalized, interactive digital experience—to commemorate the past year's learning journey. Serving millions of learners across various competitive exams and courses, the Recap’s primary goal is to create a moment of reflection and celebration that reinforces the bond between the platform and its users. The project required balancing massive data visualization with emotionally resonant storytelling, all while maintaining the platform's trusted, learner focused brand identity.
The design team collaborated closely with data science and engineering to transform complex user data into a fluid, visual narrative. By focusing on interaction design, dynamic motion, and a cohesive visual theme, the team created a highly shareable, personalized experience that successfully drove user engagement, brand loyalty, and enthusiasm for the upcoming learning cycle.
craft and iteration
Shaping Recap Through Motion and Refinement
The creation of Recap was a deeply design-driven process, built entirely through iterative exploration of motion and visual storytelling. Using Lottie animations as the foundation, multiple styles, transitions, and pacing options were prototyped to strike the right balance between energy and clarity.
Frames and sequences went through several cycles of refinement, each iteration focusing on how best to capture the dynamism of the brand while keeping the experience coherent and engaging for learners.
Instead of relying on a development-heavy workflow, the entire site was crafted and assembled in Webflow, allowing rapid experimentation and precise control over the final output. This approach enabled the design team to work hands-on with animation, typography, and layout, ensuring that every detail aligned with the overall narrative.
The process of constant iteration, paired with the flexibility of Lottie and Webflow, transformed Recap into a polished, interactive experience that celebrated both design craft and storytelling.
RECOGNITION & IMPACT
Celebrating Success and Influence
The Recap generated a "Wall of Love," a collection of unsolicited praise from learners and design professionals, demonstrating significant public acclaim.
Users frequently highlighted the seamless implementation of scrollytelling and Lottie animations, noting how the experience felt both immersive and delightful.
The positive reception was quickly followed by industry validation, confirming the project’s design excellence. The Unacademy Recap 2021 was honored with an Awwwards Honors on January 20, 2022.
This recognition cemented the project’s status as a benchmark for creative digital storytelling and data visualization, reinforcing the success of the strategic design investment.
